Director of First Impressions

Director of First Impressions

The Director of First Impressions is one of the most important positions in any organization. They are responsible for the patient’s first impression. They help set the mood within the clinic and are vital to maintaining efficient patient flow and preparing patient records. Our receptionist will be a team player and will be expected to greet patients personally and professionally and handle all telephone calls and mail requirements.

Attitude and Work Ethics:

The ideal candidate will not consider a phone call an interruption to their busy day, but rather a source of potential business. Your voice tells our patients that they are the most important thing at that moment. It’s not what you say; it’s how you say it. And it’s always with a smile. You come to work ready with a 10 out of 10 attitude, uplifting others around you. You enjoy being part of a close team and take responsibility for the mutual success of all through their individual performance. Above all, they are kind and patient-centric, leaving each patient with a feeling of well-being.

VVO utilizes technology in all aspects of the clinic, including electronic medical records, patient documents, and patient communication. An openness to learning new technology is essential to the role.

Employees of Valley Vision Optometry appreciate a strong work-life balance and consistent schedule. They enjoy representing VVO at community events and are proud to be part of the practice.

  • Answering phones and scheduling appointments
  • Distributing patient forms
  • Coordinating specialist referrals
  • Handling web store transactions
  • Prescription release
  • Mail handling
  • Confirming patient appointments
  • Other duties, as requested by the leadership team
  • Proficient in the use of the internet and Microsoft Office
  • Solid keyboarding skills: 50 WPM
  • Excellent spelling and clear communication
  • Reception and customer service experience
  • Familiarity with optometry or medical office protocols is an asset but not necessary.
  • Familiarity with lenses, tints, coatings, sunglasses, and frames is an asset but not necessary.
  • Strong ability to function on multiple tracks at the same time.
  • Self-starter with the willingness to move things forward in a professional manner
  • Arranger: arranges all appointments, understanding their costs and lengths. Schedules for maximum productivity and minimal bottlenecks.
  • Consistency: following recorded procedures meticulously. Creating or requesting standard operating procedures.
  • Responsibility: you take psychological ownership of what you say you will do. You are committed to stable values such as honesty and loyalty.
  • Restorative: you are adept at dealing with problems. You are good at figuring out what is wrong and resolving it.
  • Adaptability: you prefer to go with the flow. You take things as they come and discover the future one day at a time.
  • Empathy: You can sense other people’s feelings by imagining yourself in others’ lives or situations.
  • Individualization: you are intrigued by the unique qualities of each person. You have a gift for figuring out how different people can work together productively.
  • Positivity: you have contagious enthusiasm. You are upbeat and can get others excited about what you are going to do.
  • Relator: you enjoy close relationships with others. You find deep satisfaction in working hard with friends to achieve a goal.
  • Woo! You love the challenge of meeting new people and winning them over. You derive satisfaction from breaking the ice and making a connection with someone.
  • Learner, you have a great need to collect and archive. You may accumulate information, ideas, artifacts, or even relationships.
  • Includer: accepting all patients and working to ensure everybody feels welcome at VVO.
  • Command: be able to make quick decisions regarding triage. Able to quickly re-route calls.
  • Activator: Takes the vision and turns it into action. E.g., when the schedule is getting light and recalls need to be done, dive right in.
Profit Share Program:

After your 90-day introductory period, you get to share in our quarterly profits.


In-house Eyecare and Eyewear Plan 
Extended healthcare plan with Green Shield Canada

Job Types:

Full-time, Permanent

How to Apply:

If this sounds like the kind of career you have been looking for, please apply by sending your cover letter and resume to with the subject line “I’m pumped for this job!”

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